The Lee County Economic Development Office wants people who drive through or live in North Fort Myers to become patrons of the area’s restaurants. That’s why Develop North Fort Myers, a Horizon Council and Lee County EDO initiative, this past week launched a North Fort Myers Dine Local Discount program to promote locally-owned restaurants.
A dozen local restaurants are offering various discounts to cardholders through the end of the year. Cards, as well as a list of participating restaurants and discounts, were made available this past weekend at the Taste of North Fort Myers at the Shell Factory. They are now available at www.dinelocalnfm.com, and can be downloaded and used on Smartphones.
“This initiative gives us an avenue to market the many quality restaurants that exist in North Fort Myers and drive new business to them,” said Dan Eveloff, Commercial Revitalization Task Force chair, in a statement.
Rachel Busch, of the EDO, said the idea was to stop the revolving door of failed restaurants that keep happening at certain locations throughout the area, especially in the commercial corridor. “Some of these restaurants aren’t doing as well as they could. They may be great at doing tacos but they aren’t marketing themselves well,” Busch said. “Many owners are working in their business but not on their business.”
“We went to the restaurants and it was well-received. We focused on the locally owned ones,” Busch said. “We wanted it to be easy with across-the-board discounts, but the restaurants wanted a different structure, such as 10 percent of their whole bill or just off an entree.”
The program was tried out last week by the task force at Las Brisas and everyone had a great time, Busch said. She hoped those restaurants that participated in the “Taste” would sign up if they hadn’t already done so.
For information, visit www.leecountybusiness.com.